AUSTRALIA HEAD OFFICE
Portalink Pty Ltd.
26 Gray Court Adelaide

South Australia, 5000
E: sales@portalink.com
T: +61 8 8120 0930

Li: Portalink's LinkedIn

NORTH AMERICA OFFICE
PO Box 87
Long Beach, CA 90801-0087
E: sales@portalink.com
T:
+61 8 8120 0930

Li: Portalink's LinkedIn

PORTALINK CASE STUDY​

RHINO-RACK

Showcase | Rhino-Rack (long version)

Paul and Ashley discuss how Portalink has helped Rhino-Rack to save millions in operational productivity gains and simultaneously surpass ambitious growth targets.

the BACKGROUND

Established in 1992, Rhino-Rack has been manufacturing and supplying high quality and innovative roof-rack and vehicle storage solutions to customers in the USA, Australia and additional 24 overseas markets, for well over 20 years.

 

Rhino-Rack provides solutions to a diverse customer base, with a wide range of needs. From trades-people requiring heavy-duty storage and transport solutions, to sports-people needing to transport bulky gear, to outdoor enthusiasts looking for the next adventure, Rhino Rack is committed to providing quality products at an affordable price, underpinned by expert customer service and support.

 

In addition, Rhino-Rack is very committed to sustainability and minimizing any negative impact it might make on the environment.

 

Innovation is a key element in the Rhino-Rack customer value proposition and as such, Rhino-Rack is constantly looking for new ideas and opportunities to increase operating efficiencies and to reinvest these savings into the development of new business – through emerging markets, new products and stronger customer relationships. The benefits promised by the Portalink™ C-Suite solution aligned perfectly with this strategic goal.

the CHALLENGE

  • Rhino-Rack is a manufacturer and supplier of roof-racks and vehicle storage solutions.

  • Rhino-Rack has customers in the USA, Australia and an additional 24 overseas markets.

  • Innovative products at affordable prices are the key elements of Rhino-Rack’s Customer Value Proposition.

  • Rhino-Rack deploys an Exonet ERP system.

  • Prior to the implementation of the Portalink™C-Suite solution, Rhino-Rack employed 7 x Customer Service Reps to process approximately 6,000 purchase orders per month.

  • In an environment of rising costs, Rhino-Rack is constantly looking for efficiency gains, so that it can continue to invest in business development initiatives and maintain its competitive edge.

1

the SOLUTION

  • Greater accuracy within the purchase order process has reduced the level of human intervention required by Rhino-Rack to resolve discrepancy issues.

  • Rhino-Rack has reduced, from seven to three, the number of data entry operators required to process the 6,000 plus purchase orders per month, freeing up the remaining Customer Service team to focus on dealer inquiries.

  • Since 90% of non-EDI customers can now be processed electronically, the system has given Rhino Rack a far greater capacity to cope with daily orders during peak periods of business.

  • Rhino-Rack has identified a significant decrease in paper and printer usage, as well as filing space, resulting in a much more environmentally sustainable business operation.

  • With the savings made from the efficiency gains, Rhino-Rack has been able to reinvest in its product development and market growth strategies.

2

the OUTCOME

  • Greater accuracy within the purchase order process has reduced the level of human intervention required by Rhino-Rack to resolve discrepancy issues.

  • Rhino-Rack has reduced, from seven to three, the number of data entry operators required to process the 6,000 plus purchase orders per month, freeing up the remaining Customer Service team to focus on dealer inquiries.

  • Since 90% of non-EDI customers can now be processed electronically, the system has given Rhino Rack a far greater capacity to cope with daily orders during peak periods of business.

  • Rhino-Rack has identified a significant decrease in paper and printer usage, as well as filing space, resulting in a much more environmentally sustainable business operation.

  • With the savings made from the efficiency gains, Rhino-Rack has been able to reinvest in its product development and market growth strategies.

3

THE PORTALINK™ EFFECT

 

Implementation of Portalink™C-Suite has enabled Rhino-Rack to: capture purchase orders emailed by it customers, convert them into electronic
data, check and cleanse the data to ensure accuracy, electronically map and import the information into Rhino-Rack’s proprietary ERP system,
enabling each order to be processed automatically.

Portalink™C-Suite has proved to be straight-forward to implement, learn and adopt and the transformation was almost instantaneous.

Within two weeks of activating Portalink™C-Suite, the workload on the Customer Service team reduced considerably. The team of five processed over three hundred orders in a day. Something we were unable to do twelve months earlier with seven staff.

Paul Epthorp

National Sales Manager Australia and NZ

Rhino-Rack Australia PTY LTD

IMPROVED RESPONSIVENESS/RELIABILITY
 

The efficiency gains have also produced an accelerated order-to-shipment cycle for

Rhino-Rack, as well as an increase in accuracy and reliability, thanks to the real-time integration with its ERP system. Since 90% of non-EDI customers can now be processed electronically, the system has given Rhino Rack a far greater capacity to cope with daily orders during peak periods of business.

IMPROVED CUSTOMER FOCUS

 

With the savings made from the efficiency gains, Rhino-Rack has been able to redirect investment into its product development and market growth strategies, helping it sustain its competitive edge.

Rhino-Rack now spends significantly less time on data entry for its 6,000 purchase orders per month, freeing up the Customer Service team to focus on dealer inquiries.

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