PORTALINK CAST STUDY
KINCROME

THE CHALLENGE
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Kincrome is a warehouse and distribution business that has been supplying to Automative, Industrial and Hardware markets for 30 years.
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Kincrome has four warehouse/distribution centres, which are strategically located throughout Australia, to deliver responsive and accurate order dispatches to all target markets.
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Fast and accurate order-to-shipment cycles are an imperative component of Kincrome’s customer value proposition.
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Kincrome invests in technology solutions that can enhance its order accuracy and improve the speed of its turnaround time.
-
Finding a solution to meet Kincrome’s needs that was robust, accurate, quick and cost-effective proved challenging.
1
PORTALINK CAST STUDY
KINCROME

THE CHALLENGE
-
Kincrome is a warehouse and distribution business that has been supplying to Automative, Industrial and Hardware markets for 30 years.
-
Kincrome has four warehouse/distribution centres, which are strategically located throughout Australia, to deliver responsive and accurate order dispatches to all target markets.
-
Fast and accurate order-to-shipment cycles are an imperative component of Kincrome’s customer value proposition.
-
Kincrome invests in technology solutions that can enhance its order accuracy and improve the speed of its turnaround time.
-
Finding a solution to meet Kincrome’s needs that was robust, accurate, quick and cost-effective proved challenging.
1

about
portalink
our vision.
In 2007, we set out on a mission to eliminate wasteful data entry by streamlining purchase order processing. We wanted to be different from other software companies with a can-do attitude, transparent pricing, and great customer service.
At the time, fax was still the predominant ordering method for the ‘long tail’ of non-EDI trading partners.
We were adventurous, often going where others didn’t. We were an early innovator of cloud software at a time when most companies believed cloud had no place in big business.
Not everything we did was a commercial success, but what we learned was invaluable as we strived to reach an unprecedented level of process automation.
We are proud of our journey and the leading edge technology we have developed. Our software has transcended beyond our wildest dreams, and we are delivering great automation outcomes. Our broad list of customers includes leading multinational companies across a vast array of industries and continents.
We are equally excited about what lies ahead. Our product is constantly evolving as we strive to solve complex problems and achieve unprecedented automation outcomes. The technology suite that we have been building for over a decade has opened unexpected doors, including the disrupting technology we now call Vendor Exchange which is changing the way organisations think about procurement.

our team.



Tim
CEO
Ken
COO
Lin
Financial Controller



Emilian
Software Architect
Sona
Business Analyst
Cherry
Support Team Manager

Guillermo
Software Engineer

Pablo
Software Engineer

Pasan
Business Analyst

Vasana
Software Engineer

Prajesh
Software Engineer

Damian
Software Engineer

Ashok
Software Engineer

Raphael
Implementation Project Manager APAC

Joms
Implementation Project Manager EMEA

Steph
Graphics/Marketing

Adrian
Technical Engineer

Joyce
Mapping Lead

Ron
SQL Developer

Heyson
Technical Developer
our board.

Eric Granger
Chairman
Eric has enjoyed a distinguished business career in retail, airlines and health services and brings a wealth of experience to the Portalink portfolio.
Eric serves on numerous Boards and Executive Committees including the University of SA Council.
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Tim Pope
Managing Director
Tim is the founder and major shareholder of Portalink with over 20 years executive management experience in Wholesale, Retail and IT solutions.
Tim’s vision has been the driving force behind Portalink’s unique, end-to-end automation solution.

Steven Marshall
Director
Steven was the 46th Premier of South Australia. Steven’s time as Premier was framed by his vision for the transformation of the South Australian economy into a global technology leader creating new industries, businesses, jobs and prosperity.
Steven’s understanding of the interconnection between business and government will be enormously valuable to Portalink.

Riaz Esmailzadeh
Director
Riaz is a Professor at Carnegie Mellon University, specializing in IT and Management.
Riaz has been employed by, or consulted to Apple, Docomo, Ericsson, Hitachi, Samsung and Telstra. Riaz has a PhD in electronics engineering and an MBA from IMB, Switzerland, and has been granted 26 patents.

Richard Verco
Director
Richard is a highly experienced and qualified business advisor with over 30 years in Banking, Accounting and Financial Planning.
Richard is Managing Director of Portalink's accounting firm, Rawson Verco Need. Richard sits on a number of Boards, including Portalink, where he was appointed as a Director in 2020.